What if you could improve your productivity by 30% without sacrificing happiness? We’ve been told that if you have a good work ethic and work really hard, you can be successful and then you will be happy. New discoveries in psychology say this formula is backwards. If you reverse the order of the formula, you …
Family Business Longevity
Family Business Longevity William O’Hara, a pre-eminent expert on family business, has created two amazing lists for Family Business magazine of the 100 oldest family-owned businesses in the U.S. and the world. All of the listed companies are at least 225 years old; four have lasted in the same family for more than a millennium. …
Court Your Customers
Roses are red. Violets are blue. If you don’t court customers . . . they’ll find someone new. Attracting, Delighting, and Retaining Customers Is Like Courtship Make a Good First Impression Like speed dating, there’s plenty of competition for the customers’ attention. You only have a short time to make a good first impression …
Purple Cows
Purple Cows of Business When I was in college, there were only four “P’s” in marketing: Product, Place, Price and Promotion. As our economy moved from a manufacturing and extraction to a service-based economy, a fifth “P” was added to the list: People. Contemporary marketing’s ever-expanding checklist of “P’s” also include; positioning, publicity, pass along, …