Court Your Customers

Roses are red. Violets are blue.

If you don’t court customers . . . they’ll find someone new.

 Attracting, Delighting, and Retaining Customers Is Like Courtship


heart-be-mineMake a Good First Impression

Like speed dating, there’s plenty of competition for the customers’ attention. You only have a short time to make a good first impression before the “bell rings” and they’re off to see what someone else has to offer.

heart listen

Be Happy to Serve   You choose your attitude.  People with a positive attitude attract customers.  A negative attitude repels your customers (and coworkers!)

Listen   Show how much you care by giving the customer your undivided attention. Listen with your ears, your eyes,  and and your heart.

Be Trustworthy   All relationships are built on trust.  Only make promises that you will keep.  Or—better yet—over deliver on every promise you make.

 candy thank youBe Grateful  Let customers know how much you appreciate the opportunity to serve them. Say “thank you” often in words and action.

 Stay Committed   Serving customers is emotional labor.  Create opportunities to renew your enthusiasm and reenergize your customer fheart sorryocus.

Apologize Soon & Sincerely

When your customer is unhappy, say “I am so sorry” (even when it is not your fault.) Tell your customer what you will personally do right now about their complaints and concerns.

Be Open to Honest Communications

Your customers’ expectations are constantly changing. Make it easy for your customers to tell you what they want, how they feel, what makes them happy—and what does not.


Jeri Mae Rowley,  Speaker~Trainer~Saddle Maker’s Daughter, would be absolutely delighted if you shared this article with others.