Archive for September, 2012

Sep 30 2012

Purple Cows

Purple Cows of Business When I was in college, there were only four “P’s” in marketing: Product, Place, Price and Promotion. As our economy moved from a manufacturing and extraction to a service-based economy, a fifth “P” was added to the list: People. Contemporary marketing’s ever-expanding checklist of “P’s” also include; positioning, publicity, pass along, […]

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Sep 29 2012

Listening with Heart

We hear with our ears. We listen with our hearts. In Chinese, four characters create the active verb “to listen,” ears, eyes, undivided attention, and heart. If one essential element is missing—you aren’t really listening. Some people are hard of hearing. Hearing involves perceiving physical vibration of sound waves on an eardrum. Hearing happens unconsciously, […]

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