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On My Mind: Fortune Favors The Brave

The Latin proverb “Fortes adiuvat” reminds us “Fortune favors the brave.” It would be a stretch to say an economic downturn is a “good time” to start a business. Yet, 16 out of the 30 of the current Dow Jones Industrial Average corporations started during a recession.

Court Your Customers

Roses are red. Violets are blue. If you don’t court customers . . . they’ll find someone new. Attracting, Delighting, and Retaining Customers Is Like Courtship Make a Good First Impression Like speed dating, there’s plenty of competition for the customers’ attention. You only have a short time to make a good first impression before …